Marketing project
5 min
Use this template to document your projects: from why you're doing them, their goals and all the important related documents. You can save this template by clicking on the three dots on the right of the note.
Leader: @bobby
Contributors: @clare @johnny
Stakeholders: @clare
📈 Background and objective
We are doing this project because of background, business need, hypothesis to achieve measurable goals.
🎯 Goals
Goal | Metric | How is it tracked? |
|---|---|---|
Increase conversion on our website | Increase by 10% | Google Analytics |
💬 Messaging and positioning
Project description | Describe product or service |
|---|---|
Messaging | One line describing product or service |
Positioning statement | One liner |
🔍 Benchmark
Research what your competitors are doing.
Use the Competitor watch template.
📅 Timeline
Project | Month | Owners | Notes |
|---|---|---|---|
Redo website | January | @bobby @clare | |
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