---
title: Marketing project
slug: docs/demo/marketing-project
description: This project documentation template provides a comprehensive structure for effectively organizing and presenting project information. With dedicated sections for project background, objectives, goals, and metrics, it enables clear communication of project
docTags: 
createdAt: 2022-05-05T19:24:19.000Z
---

Use this template to document your projects: from why you're doing them, their goals and all the important related documents. You can save this template by clicking on the three dots on the right of the note.

:::BlockQuote
Leader: @bobby 

Contributors: @clare @johnny

Stakeholders: @clare
:::

## 📈 Background and objective

We are doing this project because of background, business need, hypothesis to achieve measurable goals.

## 🎯 Goals

| Goal                               | Metric          | How is it tracked? |
| ---------------------------------- | --------------- | ------------------ |
| Increase conversion on our website | Increase by 10% | Google Analytics   |

## 💬 Messaging and positioning

| Project description   | Describe product or service            |
| --------------------- | -------------------------------------- |
| Messaging             | One line describing product or service |
| Positioning statement | One liner                              |

## 🔍 Benchmark

Research what your competitors are doing.

Use the Competitor watch template.

## 📅 Timeline

| Project      | Month   | Owners        | Notes |
| ------------ | ------- | ------------- | ----- |
| Redo website | January | @bobby @clare |       |