---
title: User persona
slug: docs/demo/user-persona
description: Learn how to create effective user personas with this comprehensive template. Discover how to gather demographic and personal information, and craft compelling biographies. Explore the suggested goals and motivators, including closing leads and driving co
docTags: 
createdAt: 2022-05-05T19:25:16.000Z
---

Define user personas consistently by using a template. Adapt this one to your process and save it to your team’s templates by clicking on the three dots to the right of the screen.

## 🔮 Demographic information

:::BlockQuote
Age: 28

Gender: Male

Income: 48K€

Education: Masters diploma

Location: Paris
:::

## 👨 Personal information

:::BlockQuote
Name: Jacques 

Job title: Account Manager

Company: Acme

Job description: Client-facing job, manages multiple clients at a time
:::

## 📝 Summary

Write a short bio for the persona that includes where they are from and how they ended up in current role.

| Goals related to the persona            | Motivators                          |
| --------------------------------------- | ----------------------------------- |
| *- E.g. close the most important leads* | - *Direct* impact on company growth |